An observation deck on Baisha Island. [Photo/Tide News]

Three years after launching the "Hello, Islands" initiative, Zhoushan in East China's Zhejiang province has transformed many of its small islands into vibrant tourism destinations and diversified economic hubs, creating new opportunities for residents while improving public services and infrastructure.

Once known for limited transport links and shrinking populations, many islands have undergone extensive upgrades. Renovated ferry terminals, scenic boardwalks, boutique homestays, and improved public spaces have made destinations such as Huaniao Island increasingly popular with young travelers.

Rather than pursuing a uniform development model, each island has built on its own strengths: Baisha Island promotes a relaxed coastal lifestyle; Mayi Island highlights its fishing heritage; and the Dongji and Gouqi islands focus on distinctive maritime culture and scenic experiences. This diversified approach has strengthened local tourism and created more stable sources of income for island communities.

Economic development has also expanded beyond tourism, with islands developing signature industries based on local marine resources. Huanglong township has introduced integrated aquaculture, while Mayi Island has developed a standardized shrimp-processing industry that now generates an annual output exceeding 100 million yuan ($14.73 million). Gouqi Island has expanded mussel processing into higher-value products sold nationwide through online platforms.

This initiative has also improved daily life for residents, with new jobs in tourism, fisheries, and related services encouraging more people to remain on the islands, while volunteer centers, elderly care services, parcel stations, and upgraded community facilities have enhanced living conditions.