Dinghai district in Zhoushan, East China's Zhejiang province, is riding a camping a wave in an effort to aid its rural vitalization drive.
The 100.5-kilometer Donghai Cultural Corridor, which connects the district's ecological hills, beautiful villages and ancient relics, is a popular camping destination among residents and tourists.
Jiang Zhi'e, a resident of Baiquan village along the corridor, runs a grocery store selling drinks and snacks, and operates a camping outfit rental business, which has dramatically increased her income.
A camping base is also being built near the Ebiling Ancient Path, which is a popular place to go hiking along the corridor, with facilities for outdoor screening, cafes, night booths, a child's amusement park and parking lots.
Zhu Wenbing, deputy Party secretary of Xiaosha subdistrict in the district, said that authorities are making efforts to develop industries related to the camping economy, such as consumption scenarios related to catering, accommodation, shopping and entertainment.
In addition, businesses such as study tours and outdoor sports have been rolled out.