Local residents at a night market in Zhoushan, East China's Zhejiang province. [Photo/Zhoushan Daily]
Authorities in Zhoushan, East China's Zhejiang province have in recent months held a series of cultural and tourism events to boost the nighttime economy.
For example, night markets featuring art performances, local delicacies and cultural and creative products have been set up to draw visitors and drive consumption.
A local resident surnamed Shen said that the night markets held this year feature a greater variety of entertainment and food options compared to last year.
According to local media reports, one night market held in Zhoushan had received more than 500,000 visitors and generated over 1 million yuan ($148,100) in revenue between the start of June and July 22nd.
The economy has also been boosted by the large number of restaurants that have extended their opening hours past 11 pm to cater to the late night crowd.
According to local media reports, more and more local residents now prefer to go shopping in supermarkets at night, and this has further bolstered the city's nighttime economy.