A night view of Zhoushan in East China's Zhejiang province. [Photo/Zhoushan Daily] 

Zhoushan in East China's Zhejiang province held an island life festival from July 24 to 25. 

A series of nighttime events, including an outdoor concert, a night market, a floriculture showcase and a livestreaming concert, were held during the festival. 

These activities play an important role in promoting consumption and reviving the nighttime economy in the city, according to head of the city's bureau of culture, radio, television, tourism and sports. 

The official added that the livestreaming concert, which featured famous Chinese band Shuimu Nianhua, is the first livestreaming performance to take place near the sea in China. The concert was simultaneously broadcast on several livestreaming platforms including Mango TV. 

Vouchers worth 2 million yuan ($296,200) were also distributed to participants during the festival.