A person writes a Chinese character on the forehand of a child to fend off evil spirits. It is a tradition in China during the Dragon Boat Festival. [Photo/WeChat account: zjzsqdxq]

All nine major islands in Zhoushan, East China's Zhejiang province, received more than 108,000 tourists during the Dragon Boat Festival holiday, which ended on June 5.

Rural tourism and short-distance tours were popular among Zhoushan residents with the Dongshan Mountain and Zhushan Mountain sections of the Donghai Greenway, Luotang Road, Luxiaxu village being the most popular rural tourist attractions.

A dragon boat race is held in Zhoushan during the Dragon Boat Festival holiday. [Photo/WeChat account: zjzsqdxq]

During the holiday, the Zhoushan bureau of culture, broadcasting, and tourism also organized a variety of activities, including zongzi-making, dragon boat races, and pitch-pot games, to create a strong festive atmosphere.

To further spur consumption, the bureau issued 500,000 yuan ($75,000) in coupons to local residents, and Putuo district and Zhoushan Archipelago New Area offered 2 million yuan in coupons each.

During the three-day holiday, 14 key businesses in the city experienced a 74.9 percent year-on-year increase in sales revenue to 21.4 million yuan.