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Jianmin-branded mooncakes a Zhoushan favorite for 3 decades

Updated : 2021-09-18 (chinadaily.com.cn)

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People line up for Jianmin pastries. [Photo/WeChat account: zsqdly]

Chinese people's memories of the Mid-Autumn Festival holiday are crammed with delicious mooncakes, with natives of Zhoushan being particularly fond of the special mooncakes made at Jianmin Bakery.

Jianmin Bakery is located in a lane in Shenjiamen. Although its appearance is subtle, it has a history of over 30 years and a pristine reputation. To this day, it continues to preserve its charming old-fashioned style with simple shelves and price stickers for its pastries.

Jianmin Bakery's pastries are made to match the season, with osmanthus cakes for February, zongzi for the Dragon Boat Festival, pastries used for sacrifices in the second half of the year, and mooncakes for the Mid-Autumn Festival.

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Staff members are busy making pastries. [Photo/WeChat account: zsqdly]

Its handmade pastries are why Jianmin Bakery has continued to be popular for decades, with the ingredients it uses from the filling to the dough all made by hand.

For the Mid-Autumn Festival period, staff members of Jianmin Bakery are busy from 7am until 7 pm or 8 pm, producing 3,000 to 5,000 mooncakes per day.

"Each step of making our mooncakes requires diligence and care," said a staff member from Jianmin Bakery. "The duration and degree of heating is the key or else it would be easy to burn the mooncake."

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The freshly-made pastries. [Photo/WeChat account: zsqdly]

Jianmin Bakery's mooncakes have many different flavors, with their seaweed, sesame, peanut, mung bean, sweetened bean paste, five kernel, and purple sweet potato-flavored mooncakes being among local favorites.

However, their most popular would be the seaweed mooncake, with its salty, sweet, and delicious flavor catering to the taste of Zhoushan natives.

Address: 119 Xinkai Road, Putuo district