Zhoushan welcomes more than 29 million visitors in the first seven months of this year. [Photo/zhoushan.cn]

Zhoushan in East China's Zhejiang province experienced a resurgence in its tourism industry in July after the COVID-19 outbreak, local media reported on Aug 24.

The city received more than 10.5 million visitors, equal to the same period last year, and raked in 15.55 billion yuan ($2.25 billion) in tourism revenue in July, a slight increase over last year.

In the first half of August, the East Sandbeach, South Sandbeach, Wushitang, and Baishan Mountain scenic spots at Zhujiajian scenic areas welcomed 295,598 visitors, 80 percent of the number in the same period last year.

The South Sand scenic spot offers more entertainment options for visitors at night, including night swimming, a sand sculpture light show, a sand-sculpture-making center, and an open-air cinema.

The number of visitors participating in night tours at South Sandbeach has returned to 70 percent of that of last year. Tourists to the East Sandbeach and the South Sandbeach amounted to more than 2,000 at their peak.

In addition, to take full advantage of night tours, Zhoushan's scenic areas have also introduced new tourism products to attract visitors.

In June, Daqing Mountain scenic spot introduced sail boats to help visitors experience the unique charm of marine sports. In July, the scenic spot planted 300,000 sunflowers, which attracted a large number of visitors, and is currently constructing a campsite for recreational vehicles.

In the first seven months of this year, Zhoushan welcomed more than 29 million visitors and generated 42.93 billion yuan in tourism revenue, both of which are 30 percent lower than last year.